CPC Calculator

CPC Calculator works out cost per click, the clicks a budget will buy, or the spend a click target implies. It is the simplest advertising metric and the one most often quoted in isolation, which is why the page also shows what each click is actually worth.

The profit-per-click figure is the one that decides whether a campaign is worth running. Enter the conversions and the value of a conversion and it works out the average value of a click, then subtracts what you paid for it. A positive number means the campaign makes money at this CPC; a negative one means it does not, however good the click volume looks.

Cost per click is a bidding outcome, not a fixed price. It moves with competition, quality scores, placement and time of day, so a CPC calculated from last month's spend is a historical average rather than a rate you can rely on next month.

This is arithmetic, not financial advice. It tells you what the numbers do; it cannot tell you whether a decision is right for your circumstances. Fees, taxes and local rules vary, so check anything that matters against the actual offer and speak to someone qualified before committing.

Everything is worked out inside your browser. Nothing you enter is uploaded, logged or stored, which matters for the financial calculators in particular: the figures you put into them are nobody else's business.

• Shows cost per click, clicks, spend, cost per conversion and profit per click together, so you are not running it twice
• A results table you can read across
• Updates as you type, with no button to press and no page reload
• Copy the result in one click
• Free, no sign-up, and it runs entirely in your browser

The cpc calculator is used by writers, developers, students, marketers and anyone else who needs the job done once without installing software. Common cases include:

• Working out how many clicks a budget buys
• Checking whether a campaign is profitable per click
• Comparing CPCs across channels
• Setting a maximum bid from a conversion value